Twitter Strike Rate: Stadiums



One of my favorite Twitter accounts is the official account of Lord’s Cricket Ground: @homeofcricket. Sure they do their fair share of ticket and event pimping, but they also tweet out pictures of the ground covered in snow or of the pitch on the morning before a big match. It’s that kind of stuff that makes me love Twitter generally and I wish more grounds did it. Some of the County Grounds do it, of course, but very few of the major Test grounds, which is why the spreadsheet ranking the major Test grounds’ Twitter accounts is so small:

The Lord’s account is obviously the most successful. They do a really nice job with it and I am surprised more grounds have not taken the time to follow their lead. Cricket grounds may be inanimate objects officially, but they are actually living and breathing monuments to the memories of millions of cricket fans the world over. The outcry when Perth hosted its last Test is just one example of this. I think the management team of all grounds would find it beneficial to give their stadiums a Twitter account, and thereby a touch of humanity.


**Five Test minimum

**These are ground specific accounts only. I left out @trentbridge, for instance, because that is Lancashire CCC’s official account handle and I covered the Counties already.

**Twitter Strike Rate is the term coined by @paperstargirl for the stat I invented,  formerly known as “Tweets per Follower” or “TPF”.

Simply put, Twitter Strike Rate is the number of tweets divided by the number of followers. The lower the number, the more effective the social media campaign…supposedly. It is by no means scientific.

As an example, ECB’s Twitter SR is .05, which means they are earning 20 followers per tweet. While mine is 9.95, so I am earning one follower every 10 tweets or so.


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